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Hai, I am Aljo George and here is my first blog for those who are willing to learn digital marketing from the basics.

What is digital marketing?

Digital marketing is a marketing technique that makes use of electronic devices like Desktops, Laptops, Phones, and tabs. We focus on the various internet medium for Digital Marketing. Role of marketing in the present society is one which can not be avoided. Comparing to past there are a lot of changes happen to the world in every sector. Any information can be brought to our hand in a single click in our mobiles, laps, etc. Everything around us is going on digitized. Moreover, there are enough advantages to online marketing over offline marketing. Some of them are a high return on investment (ROI)through Online Marketing, Target only most interesting audience, You can start with spending a small amount, Advertising your products on specific hours, time or day bases, Fully controlled as per your location, budget & time, etc.

What does Digital Marketing consisit of ?

  • Website Design(User Experience)
  • Search Engine Optimization(SEO) 
  • Pay per click(PPC) 
  • Social Media Marketing(SMM)
  • Email Marketing 
  • Display Advertising(banner ads) etc
Techniques of digital marketing


Search engine optimization plays a great role in the digital marketing field and it can not be avoided because websites are made up for different purpose based on the need of the client. For example, a jewelry shop owner needs a website for branding his shop,at the same time online shopping center needs a website for selling and introducing his products to his clients. The role of SEO is to increase the quality and quantity of website traffic by increasing the visibility of the website. Only using proper seo techniques ranking of the website can be increased. There are certain factors or methods to deal with to process SEO. They are shown in the figure below.

Techniques of SEO

Will be continued.

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