This depends on the specific business requirements of the clients. If one has recently launched a website or introduced new products / services in the market, it’s better to engage PPC services to instantly boost visibility. For a slow yet steady organic traffic and ranking growth, SEO is the best choice. And a strategic SMO helps to establish a strong online presence on social media platforms like Facebook, LinkedIn, or Instagram. Email marketing and remarketing help in garnering the attention and driving back the bounced traffic to your website/app.

There’s no one-size-fits-all theory for social media marketing. Depending on your business nature and target audience, the ideal social media platform will vary. If most of your target audience is in LinkedIn, you need not squander resources on Pinterest. Talk to our experts to understand which platform is ideal for your social media marketing efforts and make the most of your investment.